Majority of marketers today consider social media as the one of the most powerful tools to improve brand reputation. In the ExactTarget Marketing Fog up 2014 State of Marketing Study of Saleforce. com that covered over 2, 660 mid to senior level administrators from various industries, about 66% of marketers said that social networking sites indirectly impact their business performance. Benefit of personalized rank results, the results with rel-author that display more conspicuously in Google search, and #searches that incorporate G+ hashtags queries as part of search on Google entail social signals make a difference SERP rankings quite significantly. Though social signals are growing as a crucial factor when it comes to achieving their online marketing goals, businesses are still confused as to whether success with social media optimization relies on shareable content or active involvement on social networking sites.
Improve Social Signals Quality Content
Shiny Cutts has stressed that if you develop compelling and high quality content, people will naturally link it, like or share it on Facebook or +1 it. Quality content would definitely generate a lot of social signals in the form of likes, shares, +1s, twitting and more. Discussions on Cre8siteForums on clients who do not want to use social media say that marketers who are cheapsmmpanel not interested in, confused, busy or unable to take part in social media activities must create good content that will get shared on social networking sites. This, it is pointed out, will drive traffic from Facebook, Twitter, Google+ and more without your getting active in the day-to-day activities on these sites. Marketers can post quality articles on their websites and add social buttons to them so that visitors can share the posts they like in their social network:
It is very important to post high quality content regularly on social networking sites. Entrepreneurs who detest social sites, but still want to drive social signals in this way can rely on tools that can automatically share blogs with one of these sites. Here’s a look at some on these tools:
Twitterfeed — Once you sign up for Twitterfeed and select your Facebook, Twitter or LinkedIn profiles, the tool uses the Feed your blogs to monitor for new posts. When a new post is available, it will share that post to everyone selected profiles automatically. You can choose whether to share with you the title or description or both and use keyword filtration systems to automatically add or opt out posts that have specific keywords.
HootSuite — This tool not only posts blog content automatically, but also allows you to schedule updates, monitor mentions and sales, create search channels and track your activity across various social profiles. As this tool supports LinkedIn company pages and Google+ Pages (not Google+ personal profiles) you can share posts across more networks than with Twitterfeed. Though the content cannot be customized for individual posts, you can configure different settings for each social network.
SNAP Pro — SNAP Pro supports a broader range of social networks than the tools mentioned above, including StumbleUpon, Delicious and Pinterest, though it would take more time to configure. The paid version allows you to set up auto posting to an unlimited number of social profiles including Google+ personal profiles and LinkedIn company pages. Compared to other tools, SNAP allows complete customization of your posts.
Why Active Involvement is important for a Winning Social Optimization Strategy?
Though there are several ways to share high quality content across social networking profiles and drive social signals without being socially active, industry experts say it is imperative stay active on social networking sites if you really want these signals to work for your search engine optimization efforts. Here are some of why active social involvement is important to your SEO:
Direct Interaction with Customers — You need to interact directly with your audience on social sites to attract and retain interest in your products. Suppose that you sell ceramic materials and your interesting article about your latest ceramic pots and pans gets published across social networks. Though people like your article and share it in their social circle, they may want to ask you questions about it — like if it is eco-friendly, how to take care of the pots and pans, and so on. You can respond to their questions as long as you interact with them on the network or else potential customers would think they don’t matter to you and even take it as poor customer service. They would even think that your product is not authentic. Being socially active allows you to provide timely and suitable reactions to every customer query, which experts claim, builds a confident image.
Share Industry Knowledge — By participating in important talks on social network, you can pick up the latest industry news and extend your knowledge. At the same time, you can share your industry knowledge with peers so that others come to consider you an expert in your field. This would also make them look upon your content as respected. You would miss out on such talks if you are not socially active.
Keep track of Competition — It is very important to understand how your competitors are using social networking so that you can use similar or better tactics to interact with your targeted audience. Being active on social networking sites allows you to study their social network profiles, content and promotional campaigns.
The bottom line is that in addition to creating high quality shareable content, bonding with your fans and followers is essential for success with social media marketing. Your social media optimization strategy should facilitate timely and appropriate customer connections and not focus only on improving content outreach.
Benefit of social media is growing and most businesses contemplate it a very strong medium to improve brand reputation. According to the ExactTarget Marketing Fog up 2014 State of Marketing Study of Saleforce. com, around 66% of marketers say that social networking sites do impact their business performance indirectly. Personalized rank results and results with rel-author with Google search entail social signals can have an roundabout affect SERP rankings. However, one question that businesses are asking is whether success with social media optimization depends on developing shareable content or being active on social networking sites. The answer is ‘both’. Let’s see why.
It is an indisputable fact that quality content can enhance social signals. Shiny Cutts has recently stressed that high quality content naturally generates a lot of likes, shares and +1’s. So people who are disinterested in, confused, busy or unable to participate in social networking sites must produce good content which will get shared by others on social media sites. This would allow even those who are who on social media to get traffic from social media sites like Facebook, Twitter, Google+ and more. Also several tools are available including Twitterfeed, HootSuite, SNAP Pro and more to automatically share blogs with one of these sites. Many entrepreneurs who detest social networking sites and still want to drive social signals rely on such tools.
